People ask me all the time: “Why did you create Fiesta?”
A tequila bar. A Mexican restaurant. In Georgia. By a Ukrainian guy who’s lived in Southern Spain, Malta, the UK… and now Tbilisi.
Fair question.
I wish I knew what the short answer is.
It Started With a Pattern I Couldn’t Ignore
Back when I was running Living Vino (my previous place—plant-based food + natural wines), we used to do themed nights: Italian, French, special weekends… the usual crowd-pleasers.
Then we did Vegano Mexicano.
And it sold out.
So we did it again.
And again.
At some point I had to admit it: the “Mexican nights” weren’t a one-off trend. They were a signal.
People in Tbilisi didn’t just “like” it – they wanted it.
Lockdown + Obsession = A New Skillset
During one of the last Covid lockdowns, I made a very intentional decision:
If I’m going to do Mexican food seriously, I need to learn it properly, not just “put salsa on something and call it a day.”
I’d already been to Mexico several times, so I understood the basics and the flavour logic. But this time I wanted to go deeper: techniques, ingredients, structure, history, culture.
So I did what any sane person does during lockdown:
- Took interactive online courses
- Bought more Mexican cookbooks than any one apartment needs (well, actually I no longer make this mistake and buy mostly kindle versions)
- Cooked my first 100 recipes in a few months
- Started geeking out over tortillas the way people geek out over sourdough starters
And honestly? It was thrilling.
Why Mexican Works So Well as a “Fun Place”
Living Vino had become a well-known plant-based Mediterranean-ish brand in Tbilisi. It had its identity, its audience, its rhythm.
But I wanted to build something different:
more inclusive, more playful, more social.
And Mexican food, especially a taqueria + tequila concept, is basically designed for that.
Tacos aren’t formal. They don’t demand silence and candlelight.
They demand friends. Noise. Laughter. Second rounds.
The Cultural Reason I Fell For
Coming from Eastern Europe (where “smiling too much” can look suspicious), I’ve always been fascinated by Mexican culture – how naturally warm, friendly, and open it feels.
And it’s not the “polite by default” kind of friendliness.
It’s the real thing: humour, ease, generosity, and emotional warmth.
That Latin vibrancy – liveliness, friendliness, optimism – is a big part of what I wanted to bring into a space like Fiesta.
Not fancy. Not pretentious.
Just tasty, upbeat, welcoming.
Because honestly:
A few tacos, a margarita (tequila is basically distilled sunshine), and a bit of salsa or bachata afterwards… that’s a complete therapy plan.
And yes, because I can’t help myself, you can absolutely pair tacos with wine. (WSET Diploma & wine Educator habits die hard… if ever)
Authentic-ish, Not Costume-Authentic
Let’s be clear: I’m not trying to cosplay authenticity in my Mexican restaurant.
I take a modern approach – respect tradition, borrow what matters (nixtamal), adapt what makes sense in Tbilisi.
One tradition I will defend passionately is nixtamal corn tortillas (see my Masa post here).
To me, they’re one of the greatest achievements of Mexican cuisine – right up there with real sourdough in terms of transformation, depth, and craft. And of course nutrition.
Mexican food is bold and vibrant, often “nose-to-tail” in spirit, and deeply social and family-oriented.
It’s made to be shared.
It’s made to make people happier.
Fiesta Also Gave Me a New Community
One of the unexpected joys: through Fiesta (and our Spanish-speaking meetups), I’ve met so many people from Latin America.
And I can’t tell you how much I love that.
The warmth is real. The humour is constant. The energy is contagious.
It makes the restaurant feel less like a business and more like a living thing.
The Daily Comedy of Running a Mexican Spot in Georgia
Running Fiesta keeps me permanently connected to humour.
We still get people walking in and asking for khinkali.
We still get requests like:
“Can you make it not spicy?”
Which is a bit like asking:
“Can you make the ocean not wet?”
We can adjust, of course. But Fiesta will never be spice-free.
That would be… a different restaurant.
Three Years In: Still Here, Still Evolving
We’re approaching our third anniversary in a few months – and I’m proud to say we’ve survived a lot:
- Protests in the city (we were near the epicenter and had to close during that period)
- A location change (goodbye, annoying upstairs neighbours)
- Simplifying the menu so it’s tighter, cleaner, and more consistent
This is what restaurant life teaches you: adapt without losing your identity.
What I’ve Learned (The Hard Way)
After years in hospitality, one lesson keeps proving itself:
Stay true to the core concept. Don’t try to be everything for everyone.
At Fiesta, that means:
- deliciously spicy food
- homemade chipotle and pineapple-habanero hot sauces
- nixtamal soft corn tortillas
- chipotle mole (when we can get everything we need)
- “Mexican-ish” honesty: inspired by tradition, adapted to reality
Some ingredients are simply hard to source here – and for some, we’ve stopped chasing them (tomatillos, I’m looking at you). I wrote more about that here: Cooking Mexican Outside of Mexico (far away)
But the mission remains: keep it simple, bold, joyful, and real.
What’s Next
This spring, I’m working on a shortlist of:
- party-friendly snacks (I’m thinking queso fundido, shrimps gobernador and some more)
- shareable dishes
- family-style dining nights for our community
- more “night out” food that fits the Fiesta mood
There’s a fun journey ahead for my Mexican restaurant, and I want to bring you along.
So whether you join as a guest, a supplier, a collaborator, or just a friend of us – you’re welcome at Fiesta: Mexican Restaurant & Bar.
Until next time,
Dito
My Key Recipes (if you want to learn too)
- Tortillas: How to Make Real Tortillas at Home
- Sauces: My Favourite Hot Sauces
- Fillings: Plenty of Tacos (veggie, pescatarian and meaty)
- Mexi-terranean: Fusion concept of Mexican and Mediterranean
By Dito
Restaurateur. Wine Expert & Educator (dipWSET). Flexitarian Chef. Senior Marketer. Entrepreneur.
Learn more about Dito


